Your theme is limiting you
You need a feature or customization that the theme doesn't provide out of the box.
Shopify Partner
Shopify Developer in Tijuana serving Mexico & U.S. ecommerce brands
Shopify development, customizations and ecommerce solutions without the agency overhead.
I help ecommerce businesses improve, customize and maintain their Shopify stores, from theme development and Liquid customizations to product data, filters, integrations and ongoing improvements.
Based in Tijuana, Baja California
Serving Mexico & U.S. businesses
Español / English
The problem
Your Shopify store doesn't need more apps. It needs the right solution.
Your catalog is getting harder to manage
Product data, tags, collections, metafields and filters become difficult to maintain as the store grows.
Small changes keep becoming big projects
A simple Shopify change shouldn't require hiring a large agency.
You need someone who understands ecommerce and code
You need someone who understands what the business needs, not just someone who can write code.
Your current developer is difficult to reach
You want direct communication with the person actually doing the work.
Sound familiar?
If any of these describe your store, that's exactly the kind of work I do. Let's fix it properly.
The solution
A Shopify developer you can work with directly.
I work directly with ecommerce businesses to build, customize and improve Shopify stores. No layers of account managers, no unnecessary agency overhead.
Start a conversation
Shopify Theme Customization
Liquid Development
HTML / CSS / JavaScript
Product & Catalog Architecture
Metafields & Dynamic Data
Collections & Filters
Shopify App Configuration
Third-party Integrations
Ecommerce UX Improvements
Troubleshooting & Bug Fixes
Ongoing Shopify Maintenance
AI-assisted development
Specialization
Where Shopify development meets real ecommerce problems.
A Shopify store is more than a theme.
I work with the structure behind the storefront, products, collections, metafields, tags, filters, apps and integrations, so the store is easier to use and easier to maintain.
Turning messy product data into a usable vehicle compatibility system.
Services
What I can help you with
Shopify Theme Development
Customizing and extending Shopify themes without unnecessary rebuilds.
Liquid Development
Custom sections, templates, dynamic content and Shopify theme logic.
Store Improvements
Navigation, collections, product pages, filters and ecommerce UX.
Product Data & Metafields
Structuring product information so Shopify features can actually use it.
Integrations & Automation
Connecting Shopify with apps, services and custom processes.
Shopify Troubleshooting
Finding and fixing issues with themes, apps, scripts and store functionality.
Catalog Organization
Collections, tags, metafields and product structures that scale better.
Maintenance
Ongoing technical support and improvements for Shopify stores.
How I work
From problem to working solution in 3 steps.
01
Understand
We identify what is actually wrong, what you want to achieve and what Shopify already provides.
02
Build
I implement the solution, using Shopify's native capabilities whenever possible before adding unnecessary complexity.
03
Launch & Improve
We test it in the real store, launch it and make sure everything works as expected.
You work directly with the developer.
Why me
Why work with a Shopify developer in Tijuana?
Direct communication
You talk directly to the person doing the work.
Nearshore advantage
Based in Tijuana, working comfortably with U.S. Pacific Time.
Ecommerce focused
The goal is not just clean code. The goal is a better store.
Flexible
Ideal for projects that don't justify a large agency.
Bilingual
Spanish and English communication.
Practical problem solving
I use modern development tools, including AI-assisted workflows, to research, build and troubleshoot faster — while reviewing and adapting the final implementation myself.
Mexico & United States
Based in Tijuana. Built for businesses on both sides of the border.
I work with businesses in Mexico and the United States, combining local accessibility with a nearshore workflow that makes collaboration with U.S. teams simple.
🇲🇽
Mexico
Tijuana · Baja California
🇺🇸
United States
Pacific Time · Nearshore collaboration
FAQ
Questions, answered.
Shopify is my primary specialization. It's where I focus, so you get someone who knows the platform's themes, Liquid, metafields and native features in depth, not a generalist learning on your store.
Yes. I'm based in Tijuana and work on U.S. Pacific Time, so collaboration with U.S. teams is straightforward, same working hours, easy communication, and a nearshore workflow.
Yes, whenever it's technically appropriate. In most cases I extend and customize the theme you already have instead of starting over.
Usually not. I evaluate your existing theme and Shopify's native functionality first, and only recommend bigger changes when they're genuinely the right call.
Yes, configuration and integration where it makes sense for what you're trying to achieve, without piling on apps you don't need.
Yes. Troubleshooting themes, apps, scripts and store functionality is a core part of what I do.
Yes, depending on the store and the scope. Some clients need a one-time fix; others prefer ongoing technical support and improvements.
Yes, the whole engagement can run in English.
Yes, English or Spanish, whichever you prefer.
AI is part of my development workflow, I use it to research, prototype, troubleshoot and accelerate implementation. The final work is always reviewed, adapted and tested by me. AI speeds things up; it doesn't replace the expertise behind the solution.
Have a Shopify problem that needs solving?
Tell me what you're trying to build, fix or improve. I'll help you figure out the most practical way to do it.
No commitment · Direct communication · Spanish or English
Send a message
I usually reply within one business day. Prefer chat? WhatsApp is fastest.
or message me on WhatsApp